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Bring clinical brandsTo the counter

Doctor-founded network for dermo-cosmetics, medical aesthetics, and compliant supplements.

Market accessAccess
Pharmacy channelsChannels

About us

Doctor-led distribution built for quality, credibility, and long-horizon partnerships in Morocco.

  • Network

    We import and distribute medical aesthetics, dermo-cosmetics, and nutraceuticals across Moroccoone execution standard from port to shelf.

    • Channels: clinics, pharmacies, and modern retail — not generic wholesale lists.

    • Depth: training, compliance, and in-field clinical credibility with partners.

    • Horizon: long-term alliances over opportunistic rotations.

  • Medical DNA

    Portfolio choicesstay practical and science-led:

    • Clinical relevance in the field

    • Regulatory alignment

    • Durable value for partners

Retail footprint in development

  • Fez

  • Casablanca

  • Tangier

  • Marrakech

  • Rabat

Founders

Doctor-operators based in Fez : governance and clinical judgment stay in-house:

Dr. Widad Slaoui

Dr. Widad Slaoui

Dermatologist & Aesthetic Physician

Dr. Mohammed Amine Guennoun

Dr. Mohammed Amine Guennoun

Anesthesiologist-Resuscitator

Partnerships & portfolio

Brands we bring to market

Selective alliances across dermocosmetics, professional skincare, and aesthetic solutions — built for Morocco’s clinics and modern retail.

Four pillars

Premium reach in Morocco with a disciplined path toward Africa.

Hands applying professional skincare in a clinical setting

Injectables

Neuromodulators and biostimulators selected for clinical fit, training depth, and compliant import.

Serum bottles and skincare products arranged on a surface

Dermo-cosmetics

Premium skincare with traceability and local regulatory alignment.

Laboratory bench with clinical equipment and glassware

Aesthetic devices

Energy-based and device-adjacent protocols aligned with Moroccan clinics and recovery journeys.

Vitamin capsules and supplement jars on a bright surface

Dietary supplements

Nutraceuticals built for pharmacy and professional channels.

Strategic hub

Between Europe, Africa, and the Middle East, Morocco anchors regional scale.

18.10bn MAD

Cosmetics market (2024)

Converted from USD using World Bank 2024 average.

40.6%

Skin & sun care share (2024)

Largest product category by revenue share.

7.5% CAGR

Growth outlook (2025–2030)

Grand View Research forecast for market growth.

  • Cosmetics market (2024)~ 18.10 Md MAD
  • Skin & sun care share (2024)40.6%
  • Growth outlook (2025–2030)7.5% CAGR

What we handle

End-to-end partner work, not box-moving alone.

Import and compliance

  • AMMPS pathways with dedicated regulatory depth.

  • Consulting bureau steeped in AMMPS practice (formerly DMP).

Built
different

Medical DNA

  • Founded by practicing clinicians.

  • Quality decisions, not slogans.

Scientific rigor

  • Evidence-led selection.

  • International safety and traceability standards.

Africa gateway

  • Long-term bridge to African markets.

  • Innovation in aesthetic medicine access.

National coverage

  • B2B: Dedicated clinic and professional channel distribution, with training-led selling.

  • B2C

    • Dedicated pharmacy + modern retail distribution, with a distinct sales motion.

    • Ecommerce platform: Online sales channel complementing physical pharmacy, retail, and professional routes.

Operating signals

The principles that guide our choices — how we select brands, build trust, and execute with discipline.

Mission

Select with rigor. Execute with discipline.

Select, validate, and distribute only products we can defend clinically.

A physician-led filter for what enters the market.

  • Injectables: Robust scientific evidence and international safety standards.

  • Supplements: Reliable formulations with clear efficacy and tolerability.

  • Dermo-cosmetics: Premium products with traceability and full regulatory compliance.

Vision

Proof over polish.

Make Morocco the reference route for evidence-led beauty and health brands.

Positioning

Clean beauty meets clinical proof

From accessible to premium, proof beats packaging.

Target

Brands built for professional recommendation

Private practices, clinics, pharmacies, and trusted retail — where education, outcomes, and compliance drive repeat adoption.

Leadership

Founders and operators in one chain from science to shelf.

Portrait of Dr. Widad Slaoui

Dr. SlaouiWidad

Co-founder

Dermatologist & aesthetic physician · Widamine Center (Fès)

Portrait of Dr. Mohammed Amine Guennoun

Dr. GuennounMohammed Amine

Co-founder

Anesthesiologist-intensivist · Clinique Avicenne (Fès)

Portrait of Mr. Abderrahmane El Alj

Mr. El AljAbderrahmane

Business Partner & Investor (Emirates Fund)

Portrait of Mohammed Salim Bennani

BennaniMohammed Salim

Financial and Accounting Audit Manager

Portrait of Kholte Zerhouni Fadwa

FadwaKholte Zerhouni

Head of Strategy & Development

Portrait of Hiba Lahlou

LahlouHiba

Medical Aesthetic Sales Representative

Portrait of Basma Temsamani

TemsamaniBasma

Cosmetics Sales Representative

Portrait of Dr. Widad Slaoui

Dr. SlaouiWidad

Co-founder

Dermatologist & aesthetic physician · Widamine Center (Fès)

Portrait of Dr. Mohammed Amine Guennoun

Dr. GuennounMohammed Amine

Co-founder

Anesthesiologist-intensivist · Clinique Avicenne (Fès)

Portrait of Mr. Abderrahmane El Alj

Mr. El AljAbderrahmane

Business Partner & Investor (Emirates Fund)

Portrait of Mohammed Salim Bennani

BennaniMohammed Salim

Financial and Accounting Audit Manager

Portrait of Kholte Zerhouni Fadwa

FadwaKholte Zerhouni

Head of Strategy & Development

Portrait of Hiba Lahlou

LahlouHiba

Medical Aesthetic Sales Representative

Portrait of Basma Temsamani

TemsamaniBasma

Cosmetics Sales Representative

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